Silverboys + Silvergirl

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Jason of Unisilver gave us one confounding challenge: Create a very simple photography-based set of creatives for the mass-centric accessory brand using characters to be channeled by signed celebrity endorsers and make the finished images look expensive.

We scratched our heads and stared at each other. How do you visually reposition a mass brand into something that looked premium when everyone from Boronggan, Samar to Aparri to Jolo knows that in terms of price range you are dealing with something that is not exactly,uhh, Tiffany?! To top it all we will be working with mass darlings Kim Chiu, Gerald Anderson, Sam Milby and hiphop artist Jay R.

Regular mortals would have backed out from the project but we are deeply masochistic so we said Yes and sealed our doom.

No, not really.

On the contrary we had nifty time collaborating with Jason and his boss, tossing in ideas, narrowing the choices of character sketches, discarding story boards, and sorting out props to go with each layout. Also we had the most crazy fun dodging death by crossing the insane streets of Binondo during meetings. Clint, running out of time for costume pull out decided to take matters into his own hands and sew some stuff himself to be used for the shoot. Yes, he whined and moaned but saw to it that every single strand of silver chains snaking around Jay R's well-toned body and Kim's elegant neck are all seamlessly put together.


Art and Marlon also went overboard by creating more variations than what was agreed upon. All in all we had a terrific time working together except for that episode when the entire shoot was interrupted by a starlet who was shooting in the adjacent studio. She wandered in our sitting and yakked like a parrot on speed. No, I'm kidding about the parrot on speed bit, but you get the gist. :P
Since Art didn't give me the DVD containing the polished layouts I am posting here the rough iterations of Unisilver's new creatives now seen on billboards, bus wraps, in-store displays and print materials all over the country.

And no, JayR didn't catch pneumonia for being shirtless four hours straight.

More variations HERE.
Credits:

Photography : Art Abraham
Styling, props and costumes : Clint Catalan
Hair & Makeup : Benji of Hairshaft
Post production + Graphics : Marlon Lacanilao
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